Harrison Group, Inc., a leading market research firm out of Waterbury, Connecticut, is a consulting client of Toomre Capital Markets LLC. One of their market research products, The Worth Harrison Taylor Study on the Status of Wealth in America, prepared with Worth Magazine, is a unique market research product on the characteristics of the American ultra-rich, defined in this study as possessing at least $5 million in liquidity.
As this article from the AICPA website www.cpa2biz.com entitled “Inside the Minds of the Ultra-Rich” and dated December 12, 2005 explains, “Most of these people are self-made millionaires, like most Americans who have made it to this level. They retain many of the same worries and hopes they had when they started out. But today they have even more to worry about. Not that anyone should worry for them; they are, after all, well insulated from falling back into the middle class. But their issues are complex — technically, strategically, and, particularly, personally.”
This wealth study is an intriguing piece of market research and worthy of considerably deeper exploration if the reader seeks to serve this top one-half of one percent of the American population. For those hedge funds, financial firms and professional service providers (e.g. lawyers, CPAs and family offices) seeking to market to the ultra rich, Toomre Capital Markets highly recommends that this study advance to the front of your reading list. Please feel free to contact TCM if you would like to learn more about this intriguing research product (or some of the unique technology that could support one of your own custom research studies).
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